META ESCAPE / TRANSPARENCY
Cookie policy
The cookies and tracking tools we use, why we use them and how to manage them.
What they are
Cookies are small files stored by your browser. Similar technologies, including pixels and local identifiers, can serve the same purpose. Some are needed for the site to work; others measure visits or advertising campaigns.
Categories
Necessary and functional: remember the selected language, technical preferences, sessions and booking or checkout steps. Some features may fail without them. Measurement: helps us understand page usage and campaign results. Marketing: supports advertising attribution, conversions and more relevant ads. Measurement and marketing are not necessary for browsing and require consent where applicable.
Services and providers
The site integrates Google Tag Manager (including Meta Escape tracking infrastructure), TikTok Pixel, Meta conversion tools and an OpenAI pixel for measurement and advertising. The payment provider may use its own tools necessary for the transaction. Third-party cookie names and lifetimes may change when providers update their technology; see their notices too.
We also use a campaign-attribution identifier and a language preference. What is actually set depends on the page, features you use and your choices.
On this website we use Google Analytics 4 for measurement and Google Ads to attribute bookings to campaigns, subject to your consent. The server-side Google Tag Manager container is hosted by Stape: it receives events and their technical data and forwards them to the configured measurement and marketing services. Server-side processing does not replace consent. Iubenda manages your choices; use the preferences button to accept, reject, customise or withdraw consent.
Provider notices: Google (Analytics, Ads and Tag Manager); Stape; Iubenda. The policy generated with Iubenda supplements this page with third-party cookie details. Iubenda preferences are stored for 180 days. The new Padova Google Ads journey stores advertising identifiers and booking deduplication data only after consent; Advertising click identifiers are used for up to 30 days within the browser session; technical receipts used to prevent duplicate counts remain for the browser session, until it ends or consent is withdrawn. You can still book and pay if you reject advertising tools.
Choices and withdrawal
You may reject non-essential tools and change your preferences when the consent panel is available. You can also delete or block cookies in your browser settings; this does not automatically erase data already sent to third parties. To object to or withdraw consent for promotional messages, use the link in the message or email amministrazione@metaexperiences.it.
Scrolling a page does not constitute consent. Blocking necessary cookies may stop booking or checkout from working properly.
Duration and updates
Session cookies expire when the browser closes. Persistent cookies remain until their expiry or until you delete them. Third-party identifiers have provider-specific lifetimes that may change. We update this page when our services change.
Contact
For cookie and privacy questions, email amministrazione@metaexperiences.it. The controller is Meta Experiences S.r.l., Via dei Nogaroni 23, 38057 Pergine Valsugana (TN), Italia ยท P. IVA 02672440225. Read the privacy policy for purposes, legal bases and rights.